RALPH LAUREN FINAL PROJECT
In Digital Textile Studio we spent the semester creating a series of textiles for a pre-existing company based on their brand identity and aesthetic. The company I chose to create a series of textiles for is Ralph Lauren. After researching the company’s history, products and services, I put together a creative brief that consists of three adjectives that the series of textiles I create resemble, a mood board, a primary and a secondary color pallet. Once I collected all this information I then pieced together my concept. From there I created sketches that turned into digital elements which eventually came together to create compositions. After several rounds of furthering the compositions they then were turned into basic repeat patterns and half drop repeat patterns. After all the patterns where complete and placed together a set of six were chosen for the final collection.
