BRANDING BOOKLET AND LOGO DESIGN
This project was for a new startup company in need of a logo and brand identity. The new sales intelligence software company adopted the name Scorch. The definition of ‘scorch’ is to strike something at a fast pace. As the creative force behind Scorch’s brand evolution, I developed a logo design and meticulously crafted a comprehensive branding booklet. The logo, a true embodiment of Scorch’s essence, encapsulates the company’s impact on the market. It serves as a beacon, guiding the brand’s visual identity. Complementing the logo is the branding booklet that distills Scorch’s technical design elements. The result is a cohesive and impactful brand identity that ignites recognition and resonates with Scorch’s target audience in this fast-paced market.
